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1936 Elto Evinrude Outboard Boat Motor Advertisement

Size:12 x 5 pica ( 2 x 7/8 inch )

Description: Authentic period advertisement cut for an Elto Outboard Motor. Ralph S. Evinrude (September 27, 1907 ? May 21, 1986) was an American business magnate best known for being the Chairman of Outboard Marine Corporation, and the husband of singer and entertainer Frances Langford.

Evinrude was born in Milwaukee, Wisconsin to Bess and Ole Evinrude. Evinrude's father had emigrated from Norway in 1882 and had developed the first commercially feasible outboard motor, thus creating a new industry and form of recreation. In 1927, Evinrude joined the family firm, Elto Outboard Motor Company after two years at the University of Wisconsin-Madison. Ole Evinrude died on July 12, 1934 and Ralph Evinrude took over running the company.

In 1936, Elto Outboard Motor Company merged with Waukegan, Illinois-based Johnson Motor Company to form Outboard Marine Corporation (OMC).